MJ Bale I Store Design

The Challenge

M.J. Bale, a leading Australian menswear brand with over 60 stores across Australia and New Zealand, wanted to elevate the customer experience in their Chatswood store while staying true to the brand’s reputation for craftsmanship, quality and sustainable practices. The brief required a premium retail environment that guides customers intuitively through product categories, creates a compelling in-store journey and reinforces the brand’s identity at every touchpoint.

Our Approach

In collaboration with the M.J. Bale team, we created a refined and replicable store format. The shopfront features elegant curves that reflect the brand’s attention to detail, while the interior is organised into destinational zones for each product category, guiding customers seamlessly through the space.

We designed a premium fitting room experience to enhance the journey and create a sense of exclusivity. Sustainability informed key design decisions, ensuring the store aligns with M.J. Bale’s responsible values while maintaining a sophisticated and refined aesthetic.

This project demonstrates our ability to combine strategic thinking with expert design execution, delivering retail spaces that elevate both brand and customer experience for high calibre clients.