ABOUT
We Transform Businesses
X+O put customer experience and the holistic business vision at the centre of our approach.
We partner with our clients from definition to delivery. The studio has extensive experience in commercial, retail, hospitality and wellness sectors.
We collaborate with clients to understand how people use spaces, review business objectives and translate this into actionable results, to maximise ROI.
By listening, observing, questioning and exploring, we are able to formulate integrated strategies that drive the spatial design and brand execution. This drives compelling customer experiences, and a return on investment. We investigate all aspects of businesses in order to obtain a holistic understanding.
STUDIO
Rebecca Vulic
Director
Rebecca is the Design Director at X+O. She has been designing spaces and experiences for people for over 20 years. She is Green Star Accredited, with a passion for sustainability and social impact in the built environment.
She has led global brands to deliver exponential growth across US, Asia, ANZ, Europe and the Middle East. Her early career included delivering projects though some of Australia's most highly regarded design consultancy’s.
Her approach to spatial design is to use insights to create unforgettable user experiences that meet business objectives. Ultimately maximising ROI and leading business transformation. Rebecca’s diverse range of work has been recognised and awarded globally.
Mate Vulic
Director
Mate is a dynamic design thinker and has a talent for customer experience design and strategic thinking. Mate leads our strategy work. He has a background leading teams in product transformation and relationship management in Australia and the United States.
He has delivered transformation projects for over 20 years for clients Corporate and Institutional clients across a range fields including product launches, process re-engineering, regulatory compliance and implementing best practice payment solutions.
His passion for business transformation and strategy combined with his understanding of the power of customer experience ensures our recommendations align to delivering return on investment.
SERVICES
Our scope of services is tailored to suit your project brief in order to inform the spatial design. Our studio offers a range of services which enables a holistic approach and ensures the space is unified with return on investment.
Research and Strategy
Stakeholder Engagement
Market Research
Customer Experience Design
Customer Journey Mapping
Competitor Benchmarking
Site Selection
Persona Profiling
Design Facilitation Workshops
Interior Architecture
Concept and Design Development
Schematic Design and Space Planning
Custom Furniture and Fixture Design
3D Renders and Fly-Throughs
Approval Documentation (e.g. D.A. approvals)
Finishes & Fixtures, Equipment & Lighting Selection
Design Development
Tender & Construction Drawings Sets
Kit of Parts Programs
Protoyping
Design Manuals
Sourcing
Defect Evaluation
Local Adaptations
Project Management & Tender
Sourcing & Procurement focused on circular and green tag products.
OUR PROCESS
CLIENTS
From global brands to new and emerging, our studio have completed projects in cities including Auckland, Bangkok, Jakarta, Shanghai, Surabaya and in all Australian states.
TESTIMONIALS
AWARDS & RECOGNITION
Whilst our studio is driven by client satisfaction and ROI, it’s nice to lift a trophy and be published now and then.
2024
Nudie Jeans Little Collins Street
Better Future Silver Winner Interior Design Retail Lifestyle Australian Design Awards
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2024
Smeg Winning Redfern
Better Future Silver Winner Interior Design Flagships & Showrooms Australian Design Awards
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2023
The Markets Club
Better Future Silver Winner Interior Design Hospitality Eat & Drink Wild Design Awards
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2023
Space By Thynk
Better Future Gold Winner Interior Design Flagships & Showrooms Wild Design Awards
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2023
Space By Thynk
Architecture & Design
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2023
Nudie Jeans Little Collins Street
Amazing Architecture
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2023
Nudie Jeans Little Collins Street
Designwriter
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2023
Nudie Jeans Little Collins Street
Better Future Silver Winner Interior Design Retail Lifestyle Sydney Design Awards
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2023
Smeg Winning Redfern
Better Future Gold Winner Interior Design Flagships & Showrooms Sydney Design Awards
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2023
Smeg Winning Redfern
Interior Design Excellence Awards (idea.) Shortlisted Retail
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2023
Nudie Jeans - The Galeries
The Local Project
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2023
Space By Thynk
Archello
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2023
Space By Thynk
Better Future Gold Winner Interior Design Flagships & Showrooms Australian Design Awards
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2023
The Markets Club
Better Future Silver Winner Hospitality Eat & Drink Australian Design Awards
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2022
Nudie Jeans - The Galeries
Archello
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2022
Space By Thynk
Housing Industry Association (HIA) Winner Hunter Region Excellence in Showroom Display
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2022
Space By Thynk
Better Future Gold Winner Interior Design Flagships & Showrooms Sydney Design Awards
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2022
The Markets Club
Better Future Silver Winner Hospitality Eat & Drink Sydney Design Awards
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2022
Body WRL
IndesignLive
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2022
Smeg OMNIChef
IndesignLive
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2022
Body WRL
Interior Design Excellence Awards (idea.) 2022 Shortlisted Hospitality
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2022
Space By Thynk
Interior Design Excellence Awards (idea.) Shortlisted Retail
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2022
Wests Ashfield Leagues Club
Interior Design Excellence Awards (idea.) Shortlisted Hospitality and Sustainability
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2022
Body WRL
Archello
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2022
Space By Thynk
Australian Interior Design Awards Shortlisted Retail
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2022
Body WRL
Design Raid
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2022
Wests Ashfield Leagues Club
e-architect
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2022
Wests Ashfield Leagues Club
Builtworks
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2022
Space By Thynk
e-architect
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2022
EXPAT Roasters
Design Addicts
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2022
Full Circle
e-architect
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2022
Body WRL
Architizer
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2022
Tefal
Achello
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2020
Thynk Experience Centre
DrivenxDesign Gold Winner Interior Design Flagships & Showrooms Sydney Design Awards
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2020
Thynk Experience Centre
Interior Design Excellence Awards (idea.) Shortlisted Retail
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2019
EXPAT Roasters
Interior Design Magazine
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2019
Full Circle
Interior Design Magazine
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2018
Full Circle
Bali Interiors
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2018
Full Circle
IndesignLive
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2018
Expat Roasters
Artichoke magazine
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2018
Kate Spade
Australian Design Review
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