Smeg Experience Centre: A Refined Showcase of Performance and Brand Experience
Case Study by Forest One
Smeg Experience Centre, Sydney
For Smeg’s new Sydney Experience Centre, interior design studio X + O set out to create more than a traditional appliance showroom. Located within Sydney’s heritage Woolstores precinct, the space was conceived as an immersive brand environment that blends hospitality, retail and residential inspiration into a highly experiential customer journey.
Designed around a series of curated kitchen environments, the showroom reflects Smeg’s globally recognised aesthetic while maintaining a warm and approachable atmosphere. Central to achieving this cohesion was Light Vicenza Oak, specified extensively throughout the project as the foundational material palette.
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