The Challenge
To communicate Nudie Jeans brand values, increase product capacity in a 31sqm store and improve the customer experience.
Our Approach
We designed the store as a physical manifestation of the brand, incorporating repurposed elements, sustainable finishes and a sewing machine built into the shopfront offering customers forever repairs.
By re-imaging a typical ‘retail store’ into a ‘repair store’, the focus revolved around placement of the repair station (sewing machine) into the shop front. Repairs divert valuable clothes from landfill and create relationships with customers.
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Client: Nudie Jeans ANZ
Type: Retail
Size: 31 SQM
Photography: Alex Coppel
Collaborators: Hallmarc National Projects -
Space planning
Concept design
Design development & documentation
Finishes, fixtures & lighting specification -
Better Future Silver Winner Interior Design Retail Lifestyle Australian Design Awards 2024
Better Future Silver Winner Interior Design Retail Lifestyle Sydney Design Awards 2023
Specifying responsibly was key driver coupled with repurposing the exisiting brick walls, shopfront and lighting tracks reduced waste and landfill.
