The Challenge
To communicate the SMEG Brand and each unique product range through stroytelling that allows consumers to explore the range.
Our Approach
Through the use of colour and texture, strategic placement of appliances and interactive elements, a comprehensive showroom was designed to enhance the visual appeal and create an inviting space for customers to explore the product range.
Using the principles of storytelling, the Smeg showroom at Winnings Redfern creates a powerful brand story that resonates with the consumer and effectively communicates each unique product range.
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Smeg Winning Redfern
Size: 30SQM
Photography: Rohan Venn
Collaborators: Fine Cut Joinery -
Space planning
Concept design
Design development & documentation
Finishes, fixtures, equipment & lighting specification
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Better Future Silver Winner Interior Design Flagships & Showrooms Australian Design Awards 2024
Better Future Gold Winner Interior Design Flagships & Showrooms Sydney Design Awards 2023
Interior Design Excellence Awards (idea) Shortlisted Retail 2023
By focusing on the consumer experience, this showroom design creates a memorable brand story that resonates with shoppers and leaves a lasting impression of the Smeg products.
