The Challenge
Communicate the SMEG Brand through storytelling that allows the consumer to explore the range.
Our Approach
Through the use of colour, texture and strategic placement of appliances, a showroom display was designed to communicate each unique product range that creates a powerful brand story.
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Smeg Signature Willoughby
Size: 30SQM
Photography: Rohan Venn
Collaborators: Trouble Free Interiors -
Space planning
Concept design
Design development & documentation
Finishes, fixtures, equipment & lighting specification
By focusing on the consumer experience, this showroom design creates a memorable brand story that resonates with shoppers and leaves a lasting impression of the Smeg products.
