The Challenge
To communicate Nudie Jeans brand values, increase product capacity in a 31sqm store and improve the customer experience.
Our Approach
We designed the store as a physical manifestation of the brand, incorporating repurposed elements, sustainable finishes and a sewing machine built into the shopfront offering customers forever repairs.
By re-imaging a typical ‘retail store’ into a ‘repair store’, the focus revolved around placement of the repair station (sewing machine) into the shop front. Repairs divert valuable clothes from landfill and create relationships with customers.
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Client: Nudie Jeans ANZ
Type: Retail
Size: 31 SQM
Photography: Alex Coppel
Collaborators: Hallmarc National Projects -
Space planning
Concept design
Design development & documentation
Finishes, fixtures & lighting specification -
Better Future Silver Winner Interior Design Retail Lifestyle Australian Design Awards 2024
Better Future Silver Winner Interior Design Retail Lifestyle Sydney Design Awards 2023
We have finally found a partner that understands the brand and willing to work towards a common goal of creating design masterpieces that represent the brand. The team at X+O works tirelessly towards deadlines and fun capacity that breeds progression. The communication is clear throughout the design process right through to the invoicing stage. The overall process allows the customer, ideas to come to life in an architectural capacity that trains lights into working drawings followed by a physical manifestation.
Bryce Alton CEO Nudie Jeans Pty Ltd Australia and New Zealand.
