The Challenge
Located directly at reception and the main entrance of Catalina Club, the golf store needed to appeal not only to golfers but to every guest entering the venue. As the first point of contact, it sets the tone for the club’s brand and encourages retail sales both before and after each visit. The range includes branded and seasonal golf merchandise together with locally sourced delicacies and gift items such as candles, wine, and sweets, catering to golfers, locals, and the high volume of Batemans Bay visitors. The challenge was to create a compact retail environment that feels premium, welcoming, and highly visible while remaining flexible and operationally efficient.
Our Approach
We designed the store as a retail showcase integrated with reception so it naturally attracts attention from all visitors, not just golfers. A light and natural joinery palette reflects the tones of the golf course and creates a clean contemporary brand expression. Layered LED lighting highlights featured products and creates a beacon effect so the store stands out from the street and draws people inside. Flexible display systems allow for seasonal change and mixed product categories, with built in storage concealed within the joinery to maintain a refined and uncluttered presentation. The result is a highly visible and adaptable retail space that supports branding and drives impulse sales throughout the visitor journey.
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Client: Catalina Club
Type: Retail
Size: 100 SQM
Joinery: Phat Sourcing -
Space planning
Concept design
Design development & documentation
Finishes, fixtures & lighting specification
"Working with X+O has been an exceptional experience, and in particular, Rebecca’s expertise, creativity, and professionalism have made all the difference.
From the initial concept discussions to the final execution, Rebecca demonstrated a keen eye for detail and a deep understanding of our vision. The team took the time to listen, provided thoughtful recommendations, educating us along the way with the reason why, and delivered designs that not only met but exceeded our expectations.
X+O's ability to balance aesthetics with functionality is truly impressive. I highly recommend X+O, and especially Rebecca, to anyone looking for innovative and high-quality design solutions".
Guy Chapman General Manager, Catalina Club
Catalina Golf store
Local delicacies available with golf merchandise.
