SMEG Sydney x Smartstone

Smeg Sydney Experience Centre showcase by Smartstone.

"We really like to understand the brand and create a physical manifestation of that brand in the space,"

- Rebecca Vulic, Director of X+O.

For design studio X+O, the Smeg showroom project was an exercise in brand storytelling through material choice. Better known for retail, hospitality, and wellness spaces, the studio approached the brief with a clear intention: to translate the Smeg brand into something customers could physically walk through and connect with, whatever their personal style. "We really like to understand the brand and create a physical manifestation of that brand in the space," says Rebecca Vulic, Director of X+O.

That philosophy shaped every material decision across the showroom, with Smartstone selected throughout for its ability to let craftsmanship and detail take centre stage. "The designs really allowed for the stone to speak for themselves," says Rebecca.

Volkas Gold x Smartstone

Thanks to Smartstone for showcasing our work.