Rebecca Minkoff is doing it right. Winner of 'Top Innovator' at this years fashion awards following the opening of her flagship store in NYC's Soho, which connects digital with bricks and mortar through the integration of a smart mirror system. Not only can you select to have your garment and beverage of choice (bubbles.. yes please!) sent to a personal fitting room by your stylist whilst you browse.. You can also select a choice of lighting style in your fitting room to mimic your next event. Choose from a localised list including Highline sunset and Brooklyn morning. The smart mirrors in each fitting room also act as digital stylists, making accessory recommendations, saving your styling session for later, or having it sent to you via email or text. If you prefer the real deal, you can choose to have the smart mirror send your stylist to consult in person in your fitting room.