We are blown away with @NewYorkTimes ‘new approach to digital storytelling through augmented reality’. A recent feature in the NYT app, readers are invited to augment one of David Bowie’s costumes into their living rooms using their phone camera- nothing else needed! Of course we were compelled to try immediately- and presto- The Kansai Yamamoto black-and-white striped patent leather jumpsuit for Bowie’s Aladdin Sane tour is sitting in our office. We have zoomed in, zoomed out walked around it and tried to touch it. An incredible outcome of a collaboration with NYT and the Brooklyn Museum who’s current exhibition ‘David Bowie Is’, which includes the costume. The app really does give those of us who can’t make it to NY a taste of the artist that was. A great example of immersive story telling across multiple platforms- digital and exhibition.